It starts with optimizing your website with keywords and phrases. You may already have a good idea which words people use to find your business but it’s important to keep an open mind and do your research. The results may surprise you. The Google Keyword tool can help you find the most popular words and phrases. In short, SEO helps you find what you need on the web (Killoran, 2013)
Source: How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog