Year: 2015

First we must ask, why do people actually use social platforms? It is simple, to satisfy two basic human needs of meeting new people and strengthening existing relationships. What companies need to develop is a social strategy that appeals to these two needs. But how does a social strategy differ from a digital strategy? via…Continue Reading Social Strategies: taking digital marketing to the next level | Matt Boucher’s Blog

If executed correctly a blog can initiate conversations or generate a buzz around a topic. (Baxter and Connolly. 2013) It is thought that a blog can give your organisation a personality as well as another method of communication and interaction with your target audience. In addition to this, a blog is more likely to be…Continue Reading For a retail business… To Blog or To Vlog?… Or not bother at all? | Amy’s blog, xo

Facebook represents a way for individuals to continue their offline relationships and conversations in an online medium (Hollenbeck &Kaikati, 2012). This convenient toolbox allows users to congregate into like groups and therefore continuously reinforces an array of meaningful associations strengthening an identity. However, it is important to recognise that this can also create ‘not me’…Continue Reading Find out what drives us social media users to Like or Unlike Brands on Facebook | Emily Gailer

Often email marketing is overlooked due to the fine line between effective email marketing and spam marketing, the perceived demise of email as an effective way of reaching customers as well as common misconceptions from Alchemy Worx (2014). However, email marketing is actually considered to be the most effective online-channel for ROI (return on investment)…Continue Reading Why should small businesses invest in e-mail marketing rather than social media | Stef G’s blog

If you’ve read all the articles which explain the ways to create a good social campaign and you’re still not reaching the success you had expected, then maybe you’re making some fatal errors. Highlighted accordingly are some of the worst mistakes that companies have made when trying to get noticed on twitter. Current assessments of…Continue Reading How to avoid damaging your brand with disastrous twitter movements | em262’s blog

Email marketing is an important marketing tool for companies to create and maintain effective relationships with customers (McCloskey, 2006, cited in Ellis-Chadwick & Doherty, 2011) therefore it is imperative that firms get it right. According to Ellis-Chadwick & Doherty (2011), the frequency of sending emails is an important part of building customer relationships and finding…Continue Reading Email marketing frequency: Striking the right balance. | seh32’s blog

Viral Marketing can be a powerful form of eWOM (Electronic Word-of-Mouth) and is said to be the most cost and time efficient method of marketing around today (Dasari and Anandakrishnan, 2010). Viral marketing has been described along-the-lines of when branded content is released on the web, sparking interest in the audience who then feel motivated…Continue Reading Viral Marketing and Social Media – A recipe for infection of your brand across the web. | lol10’s blog