While there are no ‘set’ guidelines for the perfect landing page, it is generally assumed that the page should be simple, free from navigation and easy to look at i.e. well designed. I understand that as a clothing retailer Missguided want you to browse their shop for further products, but what I found was that…Continue Reading Missguided’s success with email marketing | Digital Marketing
How products embody information, a poetic explanation in Why Information Grows by Hidalgo
I have just read Why Information Grows. The Evolution of Order, from Atoms to Economies by MIT data visualisation professor, César Hidalgo I was really pleased my dad recommended, and bout me this interesting book. It crosses disciplinary boundaries in a refreshing way, using physics to explore information science with a view to building a…Continue Reading How products embody information, a poetic explanation in Why Information Grows by Hidalgo
How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
As explained in previous blog postings, I have been looking to improve the digital marketing strategy for Gourmet Burger Kitchen and part of this development was to include a blog into their portfolio. I was amazed to see the amount of restaurants and other business within the food industry who had their own blogs, and…Continue Reading How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
Pavlov et al. (2008) state that email marketing is a legitimate, lucrative and widely used marketing tool. The word that stands out here is “lucrative”. According to a census carried out by E-Consultancy (2015) the revenue generated by email has increased proportionately by 28% in the last year. In recent years, the ROI that is…Continue Reading Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
The touch-screen revolution – mobile web apps vs native apps | os64’s blog
So what is the difference between a ‘mobile web app’ and a ‘native app’? Mobile Web App – This is an internet enabled application that has specific functionality for a device such as a tablet or smartphone. It can only be accessed through a phones web-browser (which for an iPhone would be ‘Safari’) and therefore…Continue Reading The touch-screen revolution – mobile web apps vs native apps | os64’s blog
Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog
Email is not dead. Waldow & Falls (2012) argue that emailing cannot be dead, when research has shown that 94% of us send or read emails every day, and most of us manage at least two accounts. Furthermore, for millennials, this number is even higher at 96%. So what does this show? That emailing is…Continue Reading Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog
How to run a successful Facebook competition – James – Wragg
Promotional campaigns have been used frequently within traditional marketing. They represent a flexible marketing tool that can be used to pursue a variety of strategic and tactical objectives (Peattie, Peattie and Emafo, 1997) Because – lets face it, who doesn’t like the opportunity to win a prize? The inclusion of the intent and the advent…Continue Reading How to run a successful Facebook competition – James – Wragg
How could a consumer’s online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262’s blog
Instagram delivers a channel where users and businesses can interconnect openly, and it is an idyllic place for businesses to associate with their existing and prospective consumers. Numerous brands are now greatly expending this social media outlet to improve their digital marketing scheme by increasing their brands coverage. Instagram is available on both Apple and…Continue Reading How could a consumer’s online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262’s blog
Top 5 Free Alternatives to Dreamweaver | sm567’s blog
Dreamweaver is a powerful IDE (see Glossary) that web designers use to edit code and build websites, however, at £14.29 a month excl. VAT (as of 29/04/15) it is an expensive investment that some designers are not willing to pay. Instead, there are a number of similar alternatives that offer the same capabilities and are…Continue Reading Top 5 Free Alternatives to Dreamweaver | sm567’s blog
Tips for implementing search engine optimisation in the tablet industry | em262’s blog
Search engines are incredibly significant in the guidance of marketing techniques, organisations can utilise the online opportunities to accomplish marketing goals. To ensure that advertisements are at the top of search results lists some organisations pay to be displayed, they do this to guarantee that they’re seen. This type of promotional tool is referred to…Continue Reading Tips for implementing search engine optimisation in the tablet industry | em262’s blog