With the increasing of competition within e-commerce has loaded to one big problem for consumer which is choice overload. Have you ever had so many products to choices from but you don’t know which one to choose, therefore, you end up not making a decision or choice? Well, that is choice overload!!! In Schwartz (2004)…Continue Reading How Recommendation Systems are Redefining Online Shopping – okow10’s blog
8 tips to increase Facebook post engagement- James Wragg
Facebook is two way channel (Papasolomou & Melanthiou, 2012) allowing businesses to post updates and receive comments from followers. Facebook’s recent algorithmic changes have drastically reduced organic reach and made it much more difficult for small businesses to reach customers with posts that have liked their page – let alone ones who have not! But…Continue Reading 8 tips to increase Facebook post engagement- James Wragg
Measuring the effectiveness of organic Facebook marketing – James – Wragg
A common misconception of social media marketing is that it’s free. Unfortunately, it’s not. Facebook marketing campaigns can be time and intensive – due to this it can often prove quite costly to maintain a Facebook marketing campaign (Hoffman via Measuring the effectiveness of organic Facebook marketing – James – Wragg….Continue Reading Measuring the effectiveness of organic Facebook marketing – James – Wragg
YouTube Can Be An Essential Marketing Tool For Your Small Business | kls30’s blog
YouTube provides a simple way for people to store videos online and share them with others. Statistics show YouTube has the second largest search engine in the world(Smarta.com, 2015). This is behind Google, this means people are searching for information through YouTube and discover videos that relate to the specific topic (Gallo, 2008). The YouTube…Continue Reading YouTube Can Be An Essential Marketing Tool For Your Small Business | kls30’s blog
How to market yourself in the fashion industry through social media | Iman Barakat
The rise of social media has made it possible for people to communicate with others about a company and its products and is also a way for companies to directly speak to their customers (Mangold & Faulds 2010). Sharing content with thousands of followers at once isn’t the only benefit of social media, Social networks…Continue Reading How to market yourself in the fashion industry through social media | Iman Barakat
Learn how to improve the volume of engagement in your online community | Brigitta’s Blog ♥
With development of the internet and Web 2.0 technologies, there is an increasingly large variety of online communities emerging. So what are ‘online communities’? Technically they involve the intensive use of electronic media for communication purposes, but in reality, the majority of us are involved in online communities on a day to day basis. Can…Continue Reading Learn how to improve the volume of engagement in your online community | Brigitta’s Blog ♥
Amy’s blog, xo
Advertising on Twitter takes the form of promoted accounts and promoted tweets. Twitter (2015) describes its promoted accounts as ‘ad units that are included in Followers campaigns. They enable you to quickly gain relevant followers – 70% of whom provide free advertising through Retweets and 43% will make multiple purchases in the future.’ via Amy’s…Continue Reading Amy’s blog, xo
What makes people follow a fashion retailer on Instagram? A few tips to increase your following | Iman Barakat
With the rise of social media and the emergence of smart phones, a whole new world of opportunity has surfaced for companies to produce and maintain customer relations (Bergström& Bäckman 2013). Customers now expect a company to be present on social media therefore it is necessary for a firm to be actively engaged on social…Continue Reading What makes people follow a fashion retailer on Instagram? A few tips to increase your following | Iman Barakat
Facebook contests: exploring different methods of Facebook marketing | Iman Barakat
Whilst consumers gradually choose brands on Facebook as trusted sources of information, new opportunities arise for businesses to build unique brand awareness and viral marketing platforms (Holzner, 2008). Social media marketing provides businesses a whole new dimension to marketing as it offers interactivity to the users, particularly on Facebook (Logan, Bright, & Gangadharbatla, 2012).With over…Continue Reading Facebook contests: exploring different methods of Facebook marketing | Iman Barakat
How To : Start Vlogging For Your Business | Amy’s blog, xo
Vlogging is a fantastic tool for not only marketing your products but also some E-PR (electronic public relations), it allows you to maximise favourable mentions about your brand, company website etc… and potentially drive some traffic towards your website! It will also give you the opportunity to minimise your negative E-PR by monitoring and influencing…Continue Reading How To : Start Vlogging For Your Business | Amy’s blog, xo