If executed correctly a blog can initiate conversations or generate a buzz around a topic. (Baxter and Connolly. 2013) It is thought that a blog can give your organisation a personality as well as another method of communication and interaction with your target audience. In addition to this, a blog is more likely to be shared than a ‘dull press release’ (Maxwell. 2013)
via For a retail business… To Blog or To Vlog?… Or not bother at all? | Amy’s blog, xo.