What does an Effective CTA look like? Is the CTA on your website effective? Does it successfully draw the attention of your buyers? Where should it be placed? Above the fold? Below the fold? At the bottom of the page: using AIDA? Embedded in an amongst all the clutter on your website?
A Call To Action (a.ka. CTA) is a button or a link that is placed on a website that aims to drive prospective customers to fill out a form, buy the product or book a service. It is usually the link between the normal content on your site that your customer has visited to find, and a landing page with some incredible offers on it that is interesting enough to drive your customers to complete a short form (Hubspot Academy, 2014). They are actions that would persuade a customer to, book a service, make an appointment or gain a free consultation.