Social networks such as; Twitter, provide advertisers with information about the consumers. This technique is crucial, as it provides the businesses with a “target audience” (Vryniotis, 2010). Using customer influencers from Twitter can be an efficient and cost-effective method to launch new products or services. This type of social media strategy allows a business to analyse the customers voice for marketing purposes (Tuten and Solomon, 2013). This is an inexpensive source of marketing intelligence used by many marketers to discover opportunities and Niches in the market (Ryan and Jones, 2009).
via The Perfect Solution To Maximise Your Twitter Campaign… | kls30’s blog.