Social media platforms are becoming an ever more important feature of an organisation’s media mix (Peters et al, 2013) and The Washington Post has recently commented that Facebook has almost as many users as the entire population of China (Dewey, 2014). I’m not sure what Mark Zuckerberg envisioned when he started the now-social-giant whilst at Harvard University, but I’m pretty sure it wasn’t that. The important thing to take from this is the likelihood of your potential and current customers having an account, which based on that bold statistic is rather high. As the number of social media users continues to climb, many businesses are looking to establish more than a simple profile, but an effective one (Schulze et al, 2015).
via Is your business using the power of Facebook to its full potential? | Natalie Golding.