Worldwide, there are over 1.39 billion monthly active Facebook users (13% increase yea-on-year) statistically meaning Facebook is just too big to ignore, offering a massive platform to showcase your brand and products.
In the increasingly saturated market place of home furnishings, it is essential to promote your brand to stay ahead of your competitors. As Hall & Bensoussan, (2007) state, “the level of need to remain competitive has increased by statistically a significant amount since 1996”. With 16 million local business pages created since May 2013, a whopping 100% increase from 8 million in June 2012, shows just how popular this channel must be.
The Facebook competitions that succeed are ones, which appeal to the lifestyle and interests of the brand’s target market, creating the best Return on Investment. Ultimately this keeps the motivation to enter, related to your brand and your products. The Facebook competitions that don’t succeed are ones that give away other incentives that are unrelated to the brand, an example of this could be iPads being given away by home furnishing companies.
Lets take a look at some examples: