Worldwide, there are over 1.39 billion monthly active Facebook users (13% increase yea-on-year) statistically meaning Facebook is just too big to ignore, offering a massive platform to showcase your brand and products. In the increasingly saturated market place of home furnishings, it is essential to promote your brand to stay ahead of your competitors. As…Continue Reading Would a Facebook competition increase awareness of YOUR brand? Let’s see how it works! | Emily Gailer
The importance of creating insightful content for social media
Social media consists of websites and applications that create highly interactive platforms, enabling users to share, co-create, participate in or discuss user-generated content (Kietzmann et al., 2011). One of the defining elements of social media is the central role that consumers and users take, moving from passive receivers of traditional marketing to engaged, collaborative and…Continue Reading The importance of creating insightful content for social media
8 tips to maximize your brands Twitter presence | rb363’s blog
Since its inception in 2006, Twitter has seen phenomenal growth in the past 9 years. It is the largest microblogging site in the world, with its 255 million users tweeting 140 characters at a time. Twitters online reach and user base, taken from an AdWeek infographic made in February 2015, speak for themselves (AdWeek.com, 2015)….Continue Reading 8 tips to maximize your brands Twitter presence | rb363’s blog
Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog
In my research I have not found many small hairdressing businesses that use email marketing as a technique, and more specifically newsletters – even the most prestigious of businesses with a Central London location… This got me thinking, why? It could be because businesses feel that they don’t need to, as their competitors don’t either,…Continue Reading Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog
Pros and cons of brand interaction on social media | Jamie Onisto’s blog
Companies can no longer avoid customer complaints and their silence go unnoticed. With social media, everything is public and ignoring a public complaint on social media, is the equivalent of refusing to serve a paying customer in front of the entire world. This post will look at the importance of brands interacting with customers and…Continue Reading Pros and cons of brand interaction on social media | Jamie Onisto’s blog
Successful Viral Marketing | Jamie Onisto’s blog
Viral marketing is described by Ho and Dempsey (2010) as recommending entertaining content, news or information in the new online environment. Typically, viral marketing is carried out by brands trying to increase brand recognition. There is no set formula to successful viral content, only being able to engage the largest audience possible and make it…Continue Reading Successful Viral Marketing | Jamie Onisto’s blog
Using multiple social network accounts | Jamie Onisto’s blog
Companies need to go where their audience are. They might be on Facebook, but cross platform advertising helps to embed an idea deeply into the minds of consumers. In fact, a study commissioned by Google and carried out by Nielsen (2011) found that the benefits of cross platform advertising are significant. There was a 25%…Continue Reading Using multiple social network accounts | Jamie Onisto’s blog
Instagram as a Marketing Channel | Harrison Dark’s blog
Visual content is becoming more and more popular on Social Media, thus businesses need to address this shift in emphasis. Businesses, big and small, should be using every channel possible to communicate visually with their fans, customers, potential customers and so on. Instagram is one of the most used-photo sharing applications. A few statistics which…Continue Reading Instagram as a Marketing Channel | Harrison Dark’s blog
Integrating mobile and social media with e-mail campaigns | lw258’s blog
This blog has been influenced by the research of Ross (2011) who is the creative strategist at e-Dialog International. He explains how the digital revolution means that mobile and social are now the most essential tools for marketers. With the digital marketing industry being a rapidly changing one, I think it is important for companies…Continue Reading Integrating mobile and social media with e-mail campaigns | lw258’s blog
Top Tips to Improve your Facebook Page! | lw258’s blog
With the number of Facebook users increasing steadily, it is an excellent platform for companies to market their business and many have already taken full opportunity of this (Levy, 2010). It is interesting to see which of those are successful and which need some work. This blog will explore the different elements to a Facebook…Continue Reading Top Tips to Improve your Facebook Page! | lw258’s blog