A modern digital marketing strategy is highly likely to include opportunities for feedback from customers and potential customers, in the form of social media interaction, professional review pages, or review systems on the organisation’s own website. As far back as 1999, research found that a key characteristic of internet-age consumers is the likelihood of seeking…Continue Reading Why do online reviewers choose to leave reviews? | ren’s blog
Blogging about blogging and the benefits! | zh38’s blog
Eridon, C. (2013) details how blogging can help drive traffic to your website through organic searches. Each and every single indexed page is yet another cue to google that your site is active. Consequently, every new indexed page is another opportunity to show up within search enginges and drive traffic towards your website and for…Continue Reading Blogging about blogging and the benefits! | zh38’s blog
Content marketing? Content strategy? Whaaaaat? | zh38’s blog
What’s the big deal about content marketing anyway? Well, figures provided by Chang, S. (2013) detail that 86% of B2C companies in 2013 were planning to keep or increase their content marketing budget with 54% of B2B companies planning to do the same (see the graphs below). This demand is ever-increasing and surely this increasing…Continue Reading Content marketing? Content strategy? Whaaaaat? | zh38’s blog
‘Hi there valued customer no. 1756….’ – A look at email personalisation: its benefits, when it goes wrong and how to avoid it. | seh32’s blog
With an ever increasing number of emails hitting our inboxes every day, customers’ expectations of email campaigns are higher than ever, and with more competition to get their emails noticed, businesses need to ensure their email are targeted, creative and personal (The Marketer, 2012 and Smith, 2014). According to Smith (2014) 64% of people prefer…Continue Reading ‘Hi there valued customer no. 1756….’ – A look at email personalisation: its benefits, when it goes wrong and how to avoid it. | seh32’s blog
Digital marketing to generation Y | gec12’s blog
There are several companies that have generation Y as their target market. For examples, Thomas Cooks 18-30s, Asos and NUS extra and they need to adapt their digital marketing strategies because of the below factors: Generation Y’s online consumer behaviour has an impact on how companies can digitally market towards them. (Lange, 2014) discusses how…Continue Reading Digital marketing to generation Y | gec12’s blog