This blog has been influenced by the research of Ross (2011) who is the creative strategist at e-Dialog International. He explains how the digital revolution means that mobile and social are now the most essential tools for marketers.
With the digital marketing industry being a rapidly changing one, I think it is important for companies to keep up to date with the latest technologies as their competition will be doing this! This includes the use of mobile marketing and social media.
E-mail campaigns still tend to be the less intrusive form of marketing, as I personally am still finding cookies very intrusive as I may have been looking at a holiday on Booking.com’s website and then when I go onto Facebook, there is an advert for it (And nowadays I tend to find an e-mail in my inbox as well). Although intrusive, this is clever marketing in my opinion, so definitely worth considering in a marketing strategy.
via Integrating mobile and social media with e-mail campaigns | lw258’s blog.