In my research I have not found many small hairdressing businesses that use email marketing as a technique, and more specifically newsletters – even the most prestigious of businesses with a Central London location… This got me thinking, why?
It could be because businesses feel that they don’t need to, as their competitors don’t either, a lack of financial resources, time constraints and expertise that could mean businesses don’t want to invest into digital resources, and the associated time this would take to implement. The most important factor could be simply because they don’t need to, especially ones with a Central London location, this in itself provides exposure and daily footfall to their premises.
However, if you’re interested in starting email marketing and newsletters, download HubSpots (2014) free and downloadable ‘How to create email newsletters that don’t suck’ which is the ultimate BIBLE for newsletter creation.
via Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog.