What’s the big deal about content marketing anyway?
Well, figures provided by Chang, S. (2013) detail that 86% of B2C companies in 2013 were planning to keep or increase their content marketing budget with 54% of B2B companies planning to do the same (see the graphs below). This demand is ever-increasing and surely this increasing figure should be accompanied by research and learning about the opportunities that content marketing can bring to you. Luckily you can fast-forward, I have done some research and have compiled two useful frameworks together and some tips I have found centred around the topic.
via Content marketing? Content strategy? Whaaaaat? | zh38’s blog.