Since its inception in 2006, Twitter has seen phenomenal growth in the past 9 years. It is the largest microblogging site in the world, with its 255 million users tweeting 140 characters at a time. Twitters online reach and user base, taken from an AdWeek infographic made in February 2015, speak for themselves (AdWeek.com, 2015). Laura Lake (2015) states that: ‘Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers‘
So what would be the best way to leverage the incredible power of directly tweeting into your followers pockets? It is not just a question of creating an account for your brand and expecting your tweets to instantly reach the maximum target audience. Below are ten tips on how to maximize your company’s presence on Twitter.
via 8 tips to maximize your brands Twitter presence | rb363’s blog.