An increase popular option for companies that are looking to move into mobile, but lack the budgets to support separate apps for each mobile platform and without the needs of something more complex such as mobile web App. However, if you offer an existing web service for users logins and account management, a mobile app is probably going to be a worthwhile investment, as it will provide tremendous performance benefits over using mobile web (Warren, 2013).
via A Native App or a Responsive Web for your Business? | Aline Oliveira.