Tiffany & Co’s innovative personalised app campaign |privacy issues

Tiffany and Co a luxury jewellery store has brought out a mobile application, giving its customers the opportunity to virtually experience the brands exquisite diamond engagement ring collections.The applications ring finder feature directly give the consumers the chance to select the perfect ring for a romantic proposal. The company decided to create this application in an attempt to respond to growing interest for convenient online mobile shopping,

via Tiffany & Co’s innovative personalised app campaign | mw226’s blog.

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