A lot of models about how the influence process works have been proposed such as the Independent Cascade Model (IC Model) and the Linear Threshold Mode (LT Mode). However, they fail to consider the common scenario of viral marketing companies. Motivated by this phenomenon, Long (2014) proposes a new paradigm of viral marketing called Interest-Specified…Continue Reading Viral Marketing Campaigns and What Make Users Share Video Ads
Tiffany & Co’s innovative personalised app campaign |privacy issues
Tiffany and Co a luxury jewellery store has brought out a mobile application, giving its customers the opportunity to virtually experience the brands exquisite diamond engagement ring collections.The applications ring finder feature directly give the consumers the chance to select the perfect ring for a romantic proposal. The company decided to create this application in…Continue Reading Tiffany & Co’s innovative personalised app campaign |privacy issues
Giddens review of Rise of Network Society 1996 from – Times Higher Education
This should be a time of renewal for the social sciences. Modern social science arose from the extraordinary changes that created an industrial order out of the ruins of feudal society. Arguably we live today in a period of equally intense and puzzling transformation, signalling perhaps a move beyond the industrial era altogether. Yet where…Continue Reading Giddens review of Rise of Network Society 1996 from – Times Higher Education
Immanuel Wallerstein – Wikipedia, the free encyclopedia
Wallerstein began as an expert of post-colonial African affairs, which he selected as the focus of his studies after attending international youth conferences in 1951 and 1952.[16] His publications were almost exclusively devoted to this until the early 1970s, when he began to distinguish himself as a historian and theorist of the global capitalist economy…Continue Reading Immanuel Wallerstein – Wikipedia, the free encyclopedia