Truly personal brand experiences have become a desirable commodity for users, cutting through the cyber babble and striking a chord with target customers, who want to be treated as an individual, by quickly receiving content they want (The Marketer, 2012). Personalised relationships, are arguably the most important benefit for any sized business using digital media…Continue Reading Email Marketing Personalisation: The good the bad and the ugly | Stef G’s blog
Are QR Codes The Future Of Mobile Marketing or Q-uickly R-eplaceable? | jb590’s blog
In recent years, QR codes have been at the forefront of some very innovative digital marketing campaigns. In fact, overall usage increased by 4000% between 2011 and 2012, with 35-44 year olds being primary users (Matos, 2014). Therefore, it’s clear that QR Codes occupy a clear niche for multimedia marketing, due to being only one…Continue Reading Are QR Codes The Future Of Mobile Marketing or Q-uickly R-eplaceable? | jb590’s blog
CLICK HERE for a selection of helpful tips to aid your email marketing endeavours! | zh38’s blog
Hopefully you understood the call-to-action and incentive offered in the title of this blog? If yes, we’re off to a good start! Now, let’s talk digital marketing and this time the topic is centered on e-mail marketing and the benefits that your business could encounter from putting some simple procedures in place. As according to…Continue Reading CLICK HERE for a selection of helpful tips to aid your email marketing endeavours! | zh38’s blog
Blogs, Vlogs and Videos of Dogs… What is User Generated Content? | Aisha Merrick
In their article for Persuasive Computing, IEEE Journal Krumm, Davies & Narayanaswami (2008) suggest that user generated content refers to information or media that is contributed to the internet and in many cases we may not be consciously aware that we even are supplying the content. For example, as recognised by Cook (2008) in his…Continue Reading Blogs, Vlogs and Videos of Dogs… What is User Generated Content? | Aisha Merrick
6 Steps To Creating A Valuable Email Marketing Campaign | sls33’s blog
Has your company sent out emails to clients only to be ignored? Feel like you don’t know what is making them ineffective We have all opened our mail box and seen the long list of spam emails, which we then proceed to discard and never think about again. If you aren’t effectively grabbing the attention…Continue Reading 6 Steps To Creating A Valuable Email Marketing Campaign | sls33’s blog
Now here’s a product I really love….. | gdb13’s blog
With the never ending rise in celebrity driven social media where status is measured in the number of likes, favourites or retweets then it was perhaps inevitable that commercial exploitation would follow with the placement of products in tweets, Instagram photo’s or on Facebook. This new form of digital marketing blurs the line between traditional…Continue Reading Now here’s a product I really love….. | gdb13’s blog