In their article for Persuasive Computing, IEEE Journal Krumm, Davies & Narayanaswami (2008) suggest that user generated content refers to information or media that is contributed to the internet and in many cases we may not be consciously aware that we even are supplying the content. For example, as recognised by Cook (2008) in his article for the Harvard Business Review, Skype runs an efficient business model by making use of the unused processing capacity of consumers’ computing devices to run its internet-based phone systems, thus aggregating users’ resources to incur minimal capital costs. User generated content supplies businesses with information, tools and helps firms to shape operations around consumer demands.
via Blogs, Vlogs and Videos of Dogs… What is User Generated Content? | Aisha Merrick.