Day: April 30, 2015

First we must ask, why do people actually use social platforms? It is simple, to satisfy two basic human needs of meeting new people and strengthening existing relationships. What companies need to develop is a social strategy that appeals to these two needs. But how does a social strategy differ from a digital strategy? via…Continue Reading Social Strategies: taking digital marketing to the next level | Matt Boucher’s Blog

If executed correctly a blog can initiate conversations or generate a buzz around a topic. (Baxter and Connolly. 2013) It is thought that a blog can give your organisation a personality as well as another method of communication and interaction with your target audience. In addition to this, a blog is more likely to be…Continue Reading For a retail business… To Blog or To Vlog?… Or not bother at all? | Amy’s blog, xo

Facebook represents a way for individuals to continue their offline relationships and conversations in an online medium (Hollenbeck &Kaikati, 2012). This convenient toolbox allows users to congregate into like groups and therefore continuously reinforces an array of meaningful associations strengthening an identity. However, it is important to recognise that this can also create ‘not me’…Continue Reading Find out what drives us social media users to Like or Unlike Brands on Facebook | Emily Gailer

Often email marketing is overlooked due to the fine line between effective email marketing and spam marketing, the perceived demise of email as an effective way of reaching customers as well as common misconceptions from Alchemy Worx (2014). However, email marketing is actually considered to be the most effective online-channel for ROI (return on investment)…Continue Reading Why should small businesses invest in e-mail marketing rather than social media | Stef G’s blog