In today’s fast-moving digital age, content is king. Brands across industries want to connect with their audiences (and ultimately drive results) through engaging content and digital storytelling. With this increasing demand for fresh, dynamic content, the need for skilled content creators has never been higher.
A degree in content creation at the University of Brighton equips you with a wide range of practical skills and experience needed to thrive in the world of digital media. What sets this course apart is that we understand content creation as a creative practice. With social media audiences demanding more honesty and less sales pitches on their platforms, this course positions you to understand the digital environment at a grassroots level.
From social media video producer to podcaster, our Content Creation degree opens the door to a whole range of exciting career opportunities.
10 Career Paths with a Content Creation Degree
1. Social Media Manager
As a Social Media Manager, you’ll be responsible for creating, curating, and managing content across a suite of social platforms to build brand awareness and engage with existing and new audiences. This can be working in-house, for an agency or as a freelancer.
Social media managers have a broad range of responsibilities – you’ll be developing the overall social strategy, thinking of content ideas and exploring new channels.
Our Content Creation degree will equip you with a deep understanding of audience interests and behaviours to help you create content strategies and you’ll become fluent in using platforms such as Instagram, TikTok and Discord to execute campaigns.
2. Social Media Video Producer/Editor
Another career path you might choose to follow after studying Content Creation here at Brighton is in video production and editing for social media. In this role you’ll be bringing ideas to life through engaging video content.
This would involve everything from ideation to shooting and editing footage and will also allow you to be hands on with adding effects, music and graphics to create engaging and easily digestible digital content.
Our Content Creation degree provides hands-on experience with all things video, setting you up with the technical and creative skills to really thrive in this role.
3. Content Writer / Editor
It’s not just video content that you can specialize in as a Content Creation degree can also set you up well for a job in developing written content too!
As a content writer, you’ll be responsible for shaping the voice and messaging of digital content; crafting engaging stories, informative articles/ blog posts and persuasive copy to engage with your target audience.
Our Content Creation course will help you develop the ability to write for a variety of different platforms (everything from short snappy social media posts to in-depth articles) and you’ll learn how to adapt the style for different purposes and audiences.
4. Communications Specialist
The role of a Communications Specialist is to manage and boost the public image and perception of a company, brand or organization. With strong writing, speaking, and strategic thinking skills, Communications Specialists are in high demand across industries at the moment.
Day to day the job is really varied and involves creating press releases, managing media relations and executing an internal and external communication strategy. It’s your job to make sure the messages are clear, consistent and aligned with the company’s goals/values.
As the digital age has evolved, the role has expanded to also cover online reputations and communications. This is where a degree in Content Creation can really help you stand out. You’ll have all the skills needed to craft an engaging narrative, execute communications differently across channels and use tools to track and analyse the outcome and perception of the communications.
5. Digital Marketing Specialist
A Content Creation degree will also give you a solid foundation to go into a digital marketing role as you’ll have the creative and analytical skills needed for this fast-paced field.
As a Digital Marketing Specialist, your job is to create and execute strategies that promote a brand, product, or service across various online platforms (this encompasses social media, email marketing, paid advertising and so much more!)
6. Content Strategist
Content strategists are essentially the architect of a brand’s content plan. They are responsible for developing a cohesive strategy that fits with the business goals and will engage your target audience.
The really nice thing about a content strategist role is that you get to oversee the entire content lifecycle.
Our Content Creation degree will help you excel in a job like this as you’ll come away from the course with a real understanding of storytelling in digital content. You’ll be able to build a community of people, growing a following through connection and engagement with your content.
7. Podcast Producer
Find yourself dreaming of a career in podcasts and audio content? Our Content Creation degree can help you get there.
Podcast producers are involved in overseeing the creation of the podcast from start to finish. This involves everything from idea conception to planning, recording, editing and finally distributing it across channels.
Podcasts are a really exciting medium to be working with as it’s recently become very popular for brands, educators and digital personalities to connect with their audience using long-form content.
Our Content Creation degree here at Brighton equips you with the necessary skills to craft compelling narratives and understand the nuances of audio storytelling. You’ll learn how to create engaging scripts, select music and sound effects and market your podcast as well.
As the popularity of podcasts continues to rise, the demand for skilled podcast producers is growing, offering diverse job opportunities after you graduate.
8. Brand Manager
Brand Managers are all about the company’s image! They make sure that the brand identity connects well with their target audience and that their brand stands out next to their competitors.
Being a Brand Manager is an exciting role as it brings together so many different elements. You’ll oversee product launches, manage advertising budgets, and collaborate with teams across the business to make sure that every customer touchpoint reflects the brand’s values.
The role combines both creative and strategic thinking, both of which we cover extensively in our Content Creation course, making it a great stepping stone into this career path.
9. Blogger or Vlogger
As a blogger or vlogger your words, voice and visuals can inform, inspire and entertain people around the world.
If you’re interested in following a career as a blogger, your writing will not only need to engage the right audience but also employ the latest SEO principles to make sure that your blog actually gets in front of the right people.
If vlogging is more your thing then each video will need to be crafted to create a visual and engaging experience to capture your audience and get them to subscribe and come back for more.
Our Content Creation degree will give you a great foundation to follow both paths as you’ll learn not only the practical elements to creating blogs and vlogs but we also dive deep into storytelling and engagement strategies to help you build a brand that reflects who you are.
10. Creative Director
Love the idea of transforming concepts into captivating visual experiences? Maybe being a Creative Director is the career for you!
This is a great path for anyone looking to blend artistry with strategy as you’ll be in charge of shaping the aesthetic and conceptual direction of brands and campaigns.
No two days will ever be the same as you’ll oversee a wide range of creative projects and collaborate with writers, designers, and marketing specialists, ensuring that every piece of content, from social media graphics to video productions, reflects a cohesive brand identity.
Our Content Creation degree will equip you well for success in a role like this as you’ll gain the foundational skills in storytelling and concept ideation.
Popular Industries for Content Creation Graduates
The demand for skilled content creators is dramatically on the rise and companies across industries are looking for fresh talent to enhance their digital presence and drive engagement.
Here are just some of the industries that are offering exciting job opportunities for content creators:
1. Entertainment and Media
Probably the least surprising of them all, the entertainment and media industry relies on capturing people’s attention through compelling content.
You’ll find an abundance of roles in all aspects of content creation and they’re looking for individuals with a wide skillset, something acquired through our Content Creation course.
Jobs could include managing social media accounts for popular TV shows, creating teaser and promotional videos or producing podcasts with director, actors and other industry professionals.
2. Marketing and Advertising
Content creators are highly sought after across the marketing and advertising industry. Brands are relying on them more and more to craft compelling and innovative content that resonates with potential consumers.
A degree in Content Creation will help you stand out as you’ll come away from the course with knowledge about how to drive brand awareness and create content to encourage brand loyalty, making you a valuable asset to marketing teams.
3. Technology
You could also find yourself working for some really exciting startups or large household names in the tech industry as they are looking for innovative ways to showcase their new developments.
Types of content includes explainer videos, user guides and blog posts to promote their latest products, technology developments and industry trends.
4. Nonprofits
Content creators in this space have the chance to make a meaningful impact by developing promotional materials, social media content, and educational resources that highlight the organisation’s work and engage with supporters.
Unlock these career opportunities with a Content Creation degree
If you’re passionate about storytelling, digital media, and creating content that captivates audiences, the Content Creation BA (Hons) at the University of Brighton could be your perfect next step.
With hands-on learning and expert guidance from our incredible course team, you’ll come away with the practical skills and industry insights you need to thrive in a role that suits you (and an impressive portfolio that showcases all of your talents to future employers).
Whether you see yourself as a social media manager, video producer, or digital marketer, this degree offers you the flexibility to specialise in the areas that inspire you most.
Ready to kickstart your career in content creation? Discover more about the Content Creation BA (Hons) at the University of Brighton.
Want to discover more about why this is such a great course? Check out our blog post about 10 reasons to study Content Creation at Brighton!
FAQs
1. What is content creation, and why is it important?
Content creation involves producing engaging materials such as videos, blog posts, social media content, podcasts, and graphics. In today’s digital world, businesses and organisations are relying more and more on digestible digital content to reach and engage with their audiences to drive growth.
2. What can I do with a degree in Content Creation?
A degree in Content Creation from the University of Brighton opens doors to a wide range of careers, including Social Media Manager, Video Producer, Content Writer, Digital Marketing Specialist, Blogger/Vlogger, Brand Manager, and so many more.
3. What skills will I learn in the Content Creation course at the University of Brighton?
Throughout the course, you’ll gain practical skills in areas including video production, digital marketing, content strategy, social media management, graphic design, and storytelling.
You’ll also learn how to analyse performance data, create content optimised for different platforms, and develop strategic content plans for brands and businesses.
4. Is the Content Creation degree hands-on or theory-based?
The Content Creation BA (Hons) at the University of Brighton offers a blend of practical and theoretical learning. You’ll work on real-world projects, collaborate with peers, and build a portfolio of creative work, all while gaining a strong foundation in theory behind digital content, audience engagement, and strategy.
5. Can I specialize in a particular area of content creation on the course?
Yes! The course is designed to offer flexibility, allowing you to focus on the areas that interest you the most. So whether you’re passionate about social media, podcasting, or blogging you’ll have the opportunity across different modules to focus your learning to suit your wider career goals.
6. What industries hire content creators?
Content creators are in high demand across many industries, including entertainment and media, marketing and advertising, technology and nonprofits.
The great thing about a Content Creation degree is that you have a versatile skillset that can be utilized in different ways to engage with audiences online.
7. What kind of support will I get during my Content Creation degree?
You’ll be taught by expert tutors with industry experience to develop your practical skills and theoretical knowledge. The university also provides mentoring, wellbeing support and opportunities for networking and internships to enhance your employability.
