In today’s lecture, I learnt that analogue media is essentially the opposite of digital media, in the sense that everything is stored in a physical form. Examples of analogue media are print newspapers, or even your own voice, as these are contained and produced via a physical source.
Limitations of analogue media, including high expenses and capacity limitations, resulted in the development of digital media. Technology reached an all time high because innovators created a way in which digital processing data shares the same format, therefore image, sound and data is now able to be accessed anywhere, through devices like smartphones, smartwatches and any other gadget that can contain digital content.
Additionally, I was able to retain knowledge on how the new digital world overcomes nearly all the limitations than analogue previously had. By having my phone with me at all times, I know that everything is easily accessible, and the speed of my every-day life and work has increased dramatically. However, one of the downsides to modern technology, is that there “is likely to be a diminishing need for labour” (Dutton, 2004:26) as employers now look for technological skills within many fields of work.
In our seminar, we spent the lesson debating whether anyone is ever offline. I believe we’re never really offline, because within digital media, everything is infinite. In the past, things had limits because media, eg. films and paintings, were only ever created by professionals however now, digital media allows amateur media creators to release works that stem from bigger productions, such as fan bases creating stories or paintings based on their favourite film or band. This enables data to be infinite.
Dutton, W. (2004). Social Transformation in an Information Society: Rethinking Access to You and the World. Paris: United Nations Educational, Scientific and Cultural Organization, p.26.
Written and Published by Raha Salehi.