NUSR-ET (Salt-Bae)

 

 

 

 

Who is Nusret Gokce?

 

Nusret Gokce borned in 1983 in Erzurum, Turkey. He is a well-known Turkish businessman. Nusret was born in a very poor family. In his teenager years he worked as a butcher. When he was 27, he decided to go to overseas and take chef courses in America, Japan and Argentina. With his salt dropping style, he became worldwide popular in social media.

 

https://www.youtube.com/watch?v=-yc-OWWyk20

 

 

 

Nusr-et Steakhouse:

 

Nusr-et Steakhouse opened its first restaurant in 2010. The restaurant is located in one of the most popular places in Istanbul. Because of its location and great meat, Nusr-et Steakhouse grew rapidly and became the most famous steakhouse. Restaurant has a nice atmosphere and fancy service. Every year Nusr-et is and brands shareholders are making new investments to overseas. Presently, Nusr-et has restaurants, two in Istanbul, Ankara, Marmaris, Bodrum, Miami, Dubai, Doha, Abu Dhabi and New York.

 

 

Competitors:

 

 

Ozgur Sef:

 

Ozgur Ozkan borned in 1973. He worked in cruises for so many years and got experience as a head chef. In 2006, Ozgur Ozkan started to a television show named as “Ozgur Sef TV”. His show had high ratings, so he decided to give a shot to open his restaurant. In 2010, Ozgur Sef opened its first restaurant in Istanbul Bebek. Presently, restaurant has five restaurants.

 

 

 

Günaydın:

 

Günaydın steakhouse started as a small steakhouse boutique restaurant. In 2010, they were located in the Asian side of Istanbul. Because of its prices and the quality of the meat, meat lovers started to rain to the restaurant. Today, branch has forty restaurants. Moreover, the branch also provides meat service and sells them to butchers.

 

 

 

Target of Nusr-et:

 

Nusr-et steakhouse is the most expensive steakhouse in Istanbul. Brand has a huge fame globally. Because of that, prices are higher than their two competitors. Nusret Gokce is an Instagram phenomenon and he has 18M followers. All famous people who live or visit Istanbul, they directly go to Nusr-et Steakhouse. For example, singers, sportsmen, businessman, artists… Nusr-et Steakhouse’s target is to serve to rich and high-class people. To add with, not only in Turkey, all around the world, famous people attend to his restaurant.

 

https://www.youtube.com/watch?v=CXG8SSFev0s   (Leo DiCaprio)

 

https://www.youtube.com/watch?v=fHt9u8J4ZnA    (Messi and Pogba)

 

https://www.youtube.com/watch?v=Y-UCxBowmeo  (Maradona)

 

https://www.youtube.com/watch?v=DaxfrtjTjGw    (Nusret with different celebrities)

 

 

Customer journeys:

 

In Istanbul, Nusr-et Steakhouse generally visited by lots of tourists. You can see high class people who are mostly coming from Middle East and Arabic countries. European people usually go to fish restaurants next to Bosphorus. People who visit the steakhouse, they write their feedbacks on Nusr-et’s official website.

 

Christos from Greece says; “The food was very good (the taste of the steak is unique) , the service and atmosphere is top class and the prices normal. All bravo to his wonderful staff…”

 

Jbail from Lebanon says; “The worst place I have ever been, we reserved before , and we waited more than an hour and people with no reservation went in front of us, no respect for people, very unprofessional and disrespectful.”

 

Aspasia from Turkey says; ”They take no reservations anymore. It’s like a fast food with very nice (I have to admit) steaks!! So crowded, club music not relevant at all. Way too expensive.”

 

 

Turkish university students come along, and visits Nusr-et Steakhouse and you can see all the service, atmosphere and prices from their journey that they shared in their youtube account.

 

https://www.youtube.com/watch?v=IU3tQKqmhJs