SOCIAL MEDIA CAMPAIGN

As a way of engaging the audience, I thought that Marni could launch a new space of discussion and stories about art and design on the website, and a social media campaign where creatives or art enthusiasts will post on their Instagram a professional collage, painting, photograph of a landscape, a magical place visited recently or an interesting and original picture, with the hashtag #MarniCreateand a caption; the selected images willbe shown in the screens of the stores and saved into the Marni website, with the name of the Instagram page of the artist/photographer and the caption.

MARNI CREATE WEBSITE PLATFORM LAUNCH

Marni Create will be a platform on the website where talks and debates (conversations), mainly about art, design and architecture. will be announced. These events will be held in the showroom in Milan, where various artists will be collaborating to give talks and master classes, share their views and expertise on topics relevant to the brand. The events will be accessible for everyone, with an interest in art and fashion.

This is an original way of improving the brand’s  recognition, while enforcing its values and ethos