✓ Creating social Media platforms.

✓As the social media feed grows, so does the development/plans of the race. Participants then have full access to all the information and a sense of transparency.

✓Give participants the opportunity to post their own images in the ‘Trekstock’ media feed, with the hash tag “#lightupthedark”.

✓Participants involved in the creative process of the event, therefore feel like they can have some control and not just be passively participating.

✓Quality and Consistency.

✓Instagram, Facebook, Twitter, Snapchat

  

✓Key focus on generating a positive brand interest and energy.

✓ Audience is now the media.

✓ Meaningful content : wrap themselves around consumers lives, understand a lot about them. E.g. BBC good food, Team GB.

✓ Each platform of social media needs to be looked at individually in-depth.