When thinking about what my project is turning into it seems as though it is a sort of creative hub/community that explores fashion and art. Mark put me onto a couple of other companies that do similar things; in this post i’ll analyse them and try to draw inspiration from them.

 

https://www.patternity.org/projects/

Patternity’s aesthetic is all “patterns with meaning”. Although they do a range of things including events, creative direction, pattern design and multi platform campaigns they have a continuous theme of patterns which keeps their brand consistent. They have developed into more than a blog and have been able to form a business out of their love of patterns which is interesting.

At the moment my project is along the same lines as a creative blog however, looking to the future it could develop more into a creative direction agency that stays consistent with the aesthetics I have created. However, Patternity have established values and context which is definitely something I need to develop further in my own brand.

Patternity’s website and branding aesthetic is quite minimal as a lot of their content is involves patterns. I believe that they have done this as to not distract or over power the content they present. Their Instagram is a mixture of quotes and pattern imagery and it seems they get their content from other creators who submit work to them, as seen above. This is a good way of promoting creators and gathering content without having to make everything themselves.

 

 

https://www.itsnicethat.com/

It’s Nice That is more focused on graphic design but it’s still along the same lines as a creative agency. They have a website, magazine and of course social media platforms. They promote creatives work in a blog format and discuss contemporary themes within the context of art and design. I really like their ‘ones to watch’ section as I like the idea of promoting up and coming artists/creatives. Although they can do that as they have a large platform it would be nice to incorporate other peoples work onto my own social media platform and build a community around my brand.

It’s Nice That’s Instagram is also a collection of collaborations and sharing creators work. Their aesthetic is clearly a lot more colourful and bold and even though they present a wide range of work it all seems to be cohesive, which is key with in keeping It’s Nice That’s brand.