from cargocollective.com

Zhaodong Meng

A Visual Identity of 56 Ethnic Groups in China

 

“The first research question of this project is whether it is possible to keep cultural features, but still communicate to international audiences efficiently through pictogram design.”

The final piece definitely fulfilled his aim, his pictogram has got different look with normal pictograms, it looks more like a painting rather than a digital image.

Although in my project, I cannot use any colours, I think his work is quite similar with what I want my pictograms to look like.