bbsdigmarket

Customer segmentation

Geographically the coffee brand mainly sells their drinks in their coffee stores which many are located around the UK. They also sell their own brands of coffee in supermarkets for consumers to use when their at home.They can be online if you consumers buy their coffeee pods in supermarkets.

Demographics- the type of customers that Costa will generally attract will be a range from yound adults, adults, also family. Attracts both genders and can be family, customers woith groups of friends can socialise,  or customers that want to sit and work in the coffee shop.

Psychological- the customers will typically be people who nedd to get to work as they have jobs, people who also can be youg students that may either want to do work or just socialise with a greoup of people. families that may just want to sit and drink coffee or other drinks Costa sell with each other.

Webographics-

Costas brand is quite know to people around the UK therefore as soon as they see similar colour of the website and brand they will immediatley tell what the website is about. The website is quite inviting as the layout of the website is simple and easy to navigate.It has a simple colours that connote to coffee which invites the customer in and will be aware this costa coffees website.

From the case study brand watchers have been tracking conversations of current fans of the most popular TV show Game Of Thrones to promote their paid channel SoHo to thie New Zeland viewers. By collecting this data they would be able to use this to find a way to advertise and encourage the New Zeland viewers.

Brandwatchers monitor social media platforms to gather everyday for clients to analyse them and get agencies and brands to have smarter data driven decisions. In this case for Game Of Thrones the most popular conversation for Game of thrones was how much fans hated one of the characters of the show. They use this to created a statue around tjhe large public locations to have political rallies and live stream it for the audience to engage.This gained much attention around New Zeland and the show and gained a local impact by gaining coverage various platforms.

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