From the case study brand watchers have been tracking conversations of current fans of the most popular TV show Game Of Thrones to promote their paid channel SoHo to thie New Zeland viewers. By collecting this data they would be able to use this to find a way to advertise and encourage the New Zeland viewers.

Brandwatchers monitor social media platforms to gather everyday for clients to analyse them and get agencies and brands to have smarter data driven decisions. In this case for Game Of Thrones the most popular conversation for Game of thrones was how much fans hated one of the characters of the show. They use this to created a statue around tjhe large public locations to have political rallies and live stream it for the audience to engage.This gained much attention around New Zeland and the show and gained a local impact by gaining coverage various platforms.