The popularity of Facebook seems to have no end. Founded in 2004 by a group of Harvard students, Facebook has 1.44 billion active users as of March, 2015, which is about 20% of the whole human race. Users of Facebook are given a highly convenient environment of getting along with their friends via sharing photos, videos and other posts. And this is also a great opportunity for advertisers to promote products, services and even holding brand campaigning. By holding different kinds of events in the real world and putting it on Facebook, having interaction with users, advertisers are able to know how Facebook users, who are also their potential customers, think of their products. And, more importantly, Facebook users have more opportunities to understand and reach the information and detail of stuff being promoted. Those who try to advertise are not necessarily products/services/brand; they can be singers, celebrities and sports team. According to H.H. Chi, advertising in Facebook, which is a type of interactive digital marketing, is more effective than virtual brand community. (Chi, 2013)
- Motorcycle Helmet Art from Biltwell, Inc.
Biltwell, a manufacturer of motorcycle accessories, is trying to have better interaction with their customers in their facebook page. By displaying different examples of their fans helmet design, fans from all over the world are motivated to submit their work to the Facebook page of Biltwell, fostering a sense of being in the same group between fans and the brand. Also, by posting fans using their products from all over the world, it can cultivate the image of the brand as a popular one as well
- Red Bull:
As a famous energy drink company, Redbull is always linked with various sports. Not only does it advertise the drink by making sponsorship deals in high profile events, such as last year’s Red Bull Stratos space jump and the Red Bull air races, as well as Formula 1 fleet and football teams. Moreover, they also promote universal values such as the importance of environmental protection, thus creating a positive image for the brand. (Harris, 2011)The company does not draw much eyesight to the product itself. Rather, they concentrate on the lifestyle they want their customers to link the drink with. Through posting images and videos of high octane sporting events to their facebook page, they obviously obtain what they want; according to Socialbakers, they are the second most popular brand on Facebook with almost 40 million fans.
References
Chi, H. H. (2011). Interactive digital advertising vs. virtual brand community: exploratory study of user motivation and social media marketing responses in Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
Harris, J. L., Schwartz, M. B., Brownell, K. D., Javadizadeh, J., & Weinberg, M. (2011). Evaluating sugary drink nutrition and marketing to youth. New Haven, CT: Yale Rudd Center for Food Policy and Obesity.