This acticle is about Big data is more powerful than the tranditional analytics .It helps tranditonal business making  a better predictions and smarter decision.They can target more-effective interventions in areas that so far have been dominated by gut and intuition rather than by data.The information can come from social networks, images ,web or other sources.

In our life,big data is surrounding us, for example,consumer product  companies and retail organizations are monotoring socail media like facebook and Twitter to preferences, and product preception. Also Insurance companies are using big data analysis to see which home insurance applications can be immediately processed, and which ones need a validating in-person visit from an agent (vFanric Team,2012).

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