BBS

Digital Marketing – Argos Case Study

Wen Qi Mai

Digital marketing is a leading trend nowadays(Anon, 2018).

  • It understoods the consumer sentiment towards new digital stores and which stores were perceived more favorably and in which areas
  • It got closer to the individuals behind the discussion by uncovering insightful demographics
  • It quickly identifies the issues found in-store and actioned feedback were given and resolutions were found to increase customer satisfaction.
  • The use of digital marketing is increasing as it is very convienient for both women and men.
  • Men also find using it simple and time saving.
  • It also brings companies’s employees working together to analyse consumer behaviors

Brandwatch

  • Brandwatch is a new invention which makes companies easier to uncerstand consumer preferences,
  • It helps companies to stay ahead in competition.
  • It helps companies to get closer to costomers.
  • Customers will feel that they are being heard.

Another comparable device

  • The socializers –
    The Socializers is an agency comprised
    of like-minded individuals from around
    the world who are focused on people
    and technology. (From Ikea)

How can digital marketing be applied elsewhere

  • It can enhance awarness to others by informing people about important issues.  For example, in a hospital where people can use provided ipads to know better about their illness and do research using it. The software can detact the percantage of patient having a certain illness and doctors can be prepared to treat them
  • It also can enhance on knowing the daily routine of a person or even know how much a person uses social media. All these will be analysed critically.

Critical review

  • Digital marketing is the key to companies for knowing and analysing their firm better and it does show a great impact fro the society .
  • It brings a clearer view on how to target customers and this will definitely bring the firm towards a better goal.

This is a brighton student project based blog.

For more readings:

https://www.marketingweek.com/2018/04/27/argos-mission-price/

References:

Anon, (2018). [online] Available at: https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3263929-dt-content-rid-6133556_1/courses/IT382_2018/Argos%20Case%20Study.pdf [Accessed 2 Oct. 2018].