Digital marketing is a leading trend nowadays(Anon, 2018).
- It understoods the consumer sentiment towards new digital stores and which stores were perceived more favorably and in which areas
- It got closer to the individuals behind the discussion by uncovering insightful demographics
- It quickly identifies the issues found in-store and actioned feedback were given and resolutions were found to increase customer satisfaction.
- The use of digital marketing is increasing as it is very convienient for both women and men.
- Men also find using it simple and time saving.
- It also brings companies’s employees working together to analyse consumer behaviors
Brandwatch
- Brandwatch is a new invention which makes companies easier to uncerstand consumer preferences,
- It helps companies to stay ahead in competition.
- It helps companies to get closer to costomers.
- Customers will feel that they are being heard.
Another comparable device
- The socializers –
The Socializers is an agency comprisedof like-minded individuals from aroundthe world who are focused on peopleand technology. (From Ikea)
How can digital marketing be applied elsewhere
- It can enhance awarness to others by informing people about important issues. For example, in a hospital where people can use provided ipads to know better about their illness and do research using it. The software can detact the percantage of patient having a certain illness and doctors can be prepared to treat them
- It also can enhance on knowing the daily routine of a person or even know how much a person uses social media. All these will be analysed critically.
Critical review
- Digital marketing is the key to companies for knowing and analysing their firm better and it does show a great impact fro the society .
- It brings a clearer view on how to target customers and this will definitely bring the firm towards a better goal.
This is a brighton student project based blog.
For more readings:
https://www.marketingweek.com/2018/04/27/argos-mission-price/
References:
Anon, (2018). [online] Available at: https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3263929-dt-content-rid-6133556_1/courses/IT382_2018/Argos%20Case%20Study.pdf [Accessed 2 Oct. 2018].