The sector is Fashion
GUCCI
the effectiveness of the website stands behind the role of advertising the products by informing and attracting customers.
Gucci.com supports multiple languages, currencies and payment types and experience launching international e-commerce sites.
the geographic segment is not limited to a specific country, but worldwide, as there are Gucci stores all over the world.
in term of the demographic segmentation, Gucci makes products for both genders, with some unisex products. However, the age of the targeted people is between 20 and 50 years old, but they have recently included children in their market. Therefore, Gucci’s target market has primarily included celebrities, the wealthy, fashionistas, and the upper class. the target market has now been expanded to include the middle and upper middle class to make it more affordable for the middle-class women.
the patterns of usage, usually customers use the website to view the products. Thus, there must be a page for men and women. people sometimes use it in their free time for shopping.
The web experience of Gucci team is hyper strong, as they have achieved the loyalty of their customers by attracting them from viewing products online. certainly, Gucci origin is Italy which demonstrates that the main base of advertising, promoting and manufacturing is in Italy. The website can be accessed anytime and where ever.
a persona of a Gucci customer;
Louis Vuitton
Well-known firms consider digital interaction as a priority segment in order to ensure customer satisfaction. Louis Vuitton is discrete when entering their website. The theme and products sold mainly target higher age groups, ages from 18-40, as it has a variety of different products to meet the specifications of the customers. Due to the brand’s specification, it is not involved in the market for men wear. As it is fixating on leather goods, such as; wallets, belts, etc. Formal footwear is an important target as the brand considers formality over casualty.
On the other hand, a totally different market has been segmented for women, as clothing is a huge market. It provides clothing and leather goods such as; bags, wallets, also jewelry. Casualty seems to be the new target, and sundresses and shirts are on the market, formality is still included in the segment as formal dresses and footwear is a high target and in high demand.
a persona of an LV customer;
Armani
Armani is well known in their great customer service, according to customer feedback. The website provided is very simple and interactive. In comparison to other brands and their products, it is considered an affordable and yet good brand to be owning. It provides clothing on fashion for Men, Women, and Children. So its market attracts the ages of 6-50 years old.
As it is considered as a general brand which is possible to have, they are not segmenting their market to a single department. As it does have a formal wear, footwear, jewelry, etc.
a persona of an Armani customer;
In comparison, the brands all have a similar idea of targeting their customers. But they are different in the pricing sector, as it attracts customers which are in different classes.
Gucci attracts most of the customers as it is rich in reputation and is famous for the footwear and clothing, they sell. They have sizes for all age groups.
Louis Vuitton is a more complex and distinct brand, it attracts customers who like their specific style as its price compared to other brands is high. It is not involved in the men’s wear market and focuses on their leather goods and the women’s clothing market.
Armani, on the other hand, is affordable for most classes, it has a wide range of clothes for all ages and genders. It also produces leather goods, its market is flexible and wide.
REFERENCES LIST;
- Gucci.com. (2018). Gucci Official Site – Redefining modern luxury fashion.. [online] Available at: https://www.gucci.com/uk/en_gb/ [Accessed 9 Dec. 2018].
- Armani. (2018). Armani. [online] Available at: https://www.armani.com/gb/armanicom [Accessed 10 Dec. 2018].
- Vuitton, L. (2018). LOUIS VUITTON – Official Website United Kingdom. [online] Uk.louisvuitton.com. Available at: https://uk.louisvuitton.com/eng-gb/homepage [Accessed 11 Dec. 2018].
