Tag Archives: bbsdigmarket

Tips: Pecha Kucha edition

Posted on by
1

Guess who’s back… back again…

Hello World!

Welcome back, once again, to my blog!

 

Today we will be looking at something that I am sure several Digital Marketing students are struggling with – the Pecha Kucha.

DISCLAIMER! These are my opinions only and are only meant as a useful guideline and not a How-to manual.

Today’s post will aim to, hopefully, answer some of the burning questions you guys have about this interesting form of presentation. So! Enough chat – let’s get to it!

What is it?

Pecha Kucha (also referred to as PechaKucha 20×20) is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images.

The presentation format of the Pecha Kucha was created by Astrid Klein and Mark Dytham of Klein Dytham architecture. The first PechaKucha Night was held in Tokyo in their gallery/lounge/bar/club/creative kitchen, SuperDeluxe, in February 2003. Klein Dytham architecture still organize and support the global PechaKucha Night network and organize PechaKucha Night Tokyo. http://www.pechakucha.org/faq

What do you need?

A computer/ laptop, PowerPoint or a different presentation software and a microphone (if your computer does not have a built-in one or it is not as clear as you would like).

 

Tips for your Pecha Kucha?

  • Keep it simple!

Your slides don’t need to be overwhelmed with writing – less is better! Make images the focal point of your slides so that there are less words on the page and anything that needs to be covered can be said in the speech recording of the presentation.

  • Slow down!

Because of the time constraints, you may feel the need to rush your speech in order to get all your ideas in within the time allowance. Do not do this as it leads to stammering, stuttering, tripping over your words and makes the point you are trying to put across unclear. The audience needs to be able to hear every word clearly.

  • Sources?

You can put your sources in the slides as this shows that you conducted some research on your topic however, you do not need to quote the in-text citation in your audio recording as long as it is clearly shown on the slide which part has been sourced. A full reference, however, should be put on the reference slide at the end of the Pecha Kucha presentation (slide 21).

  • Annotate!

With a minimum amount of words on each slide, it would be beneficial to annotate some of the images that are on your slides. This is especially important if the images are a series describing events or elements of if important elements of the image are not immediately obvious to the audience. An annotation would help in highlighting these areas.

 

And that is pretty much it for today’s post – I hope some of you found it useful!

Here are some helpful links you:

How to Make Great Presentations the Pecha Kucha Way:

https://globaldigitalcitizen.org/how-to-make-great-presentations-with-pecha-kucha

10 Tips to Create and Present Pecha Kucha:

http://blog.indezine.com/2012/05/10-tips-to-create-and-present-pecha.html

Till next time! X

 

References:

Global Digital Citizen (2016) How to Make Great Presentations the Pecha Kucha Way [Online] < https://globaldigitalcitizen.org/how-to-make-great-presentations-with-pecha-kucha> [accessed 9th May 2017]

Indezine (2012) 10 Tips to Create and Present Pecha Kucha [Online] < http://blog.indezine.com/2012/05/10-tips-to-create-and-present-pecha.html> [accessed 9th May 2017]

PechaKucha (2017) PechaKucha 20×20 [Online] < http://www.pechakucha.org/faq> [accessed 9th May 2017]

Social Media in 2017: A guideline for entrepreneurs and small business owners

Posted on by
Reply

Hello World!

Welcome back, once again, to my blog!

Carrying on from my previous post, I have decided to focus, again, on social media. BUT! This time we will be looking at the ways in which entrepreneurs, of all ages, and small business owners can use social media to the best of their advantage. #entrepreneursof2017

DISCLAIMER! These are my opinions only and are only meant as a useful guideline and not a How-to manual.

As of 2017, the amount of social media sites and apps as well as the use of them has increased. (image taken from http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/)

This makes digital marketing one of the most popular forms of advertising as it is able to reach such large audiences. #everyoneandtheirmother

Apart from the “Discovery” tab of Snapchat, the sponsored ads of Instagram and the “Marketplace” of Facebook, entrepreneurs and small business can take advantage of the fact that creating pages on these sites or platforms is free.  When creating a business page (on any site) there are a few steps that need to be taken into consideration in order to get the ball rolling on your business;

  • Follow similar pages

If your business is in the fashion/ retail industry, companies like Vogue, Boohoo, Zara, Topshop etc. all have social media pages/ profiles as well as individual designers like Olivier Rousteing, Karl Lagerfeld etc. Following their pages will give you access to who they follow and allow you to keep up with current trends and possibly network with similar small businesses.

  • Hashtag! Hashtag! Hashtag!

I cannot STRESS enough just how important the hashtag in the 21st century. This sign # is effectively your key into the world of digital marketing. It allows you to find anything that has the same tag and, likewise, anyone can find your post/s if they search using the same tag as you. This means that people that weren’t even searching for your page could stumble across it and even become interested enough to follow you just by searching using the tag #england. Instagram is perfect for this as, by clicking on a tag, you are able to see more than one post at a time (all with visual aids! i.e. images and videos). “Instagram absolutely dominates when it comes to interactions per 1,000 followers” (Chaffey, 2017)http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

  • Establish a customer base

Whether you are a student looking to make some extra money using your own skill set or graduate looking to get your business off the ground, social media can be used to help you build your customer base. However, in order to achieve larger coverage, you could also use word of mouth amongst your friends and social groups as well as creating some business cards and handing them out at events as a form of networking. (image taken from Instagram https://www.instagram.com/)

  • Advertise your business accounts on your social accounts

One might be private and the other public but the thing they have in common is YOU! The people that follow you socially might not know about your business and therefore you can attract more customers by posting updates about your business account on your social account.

  • Make use of YouTube!

If your business is fashion orientated, videos on YouTube showcasing your creative process or a catwalk of a model (could be one of your friends) wearing your clothes could help to boost traffic on all your social media platforms. Likewise, if you are a hairdresser or makeup artist, YouTube has proven to be the platform that beauty vloggers and bloggers get their start.

 

And that is pretty much it for today’s post – I hope some of you found it useful!

Here are some helpful links you:

11 Effective Ways to Use Social Media to Promote Your Content: http://www.curata.com/blog/11-effective-ways-to-use-social-media-to-promote-your-content/

The new hybrid element of the promotion mix: http://scholar.google.co.uk/scholar_url?url=https://www.researchgate.net/profile/David_Faulds/publication/222415599_Social_media_The_new_hybrid_element_of_the_promotion_mix/links/00463532845a0100af000000.pdf&hl=en&sa=X&scisig=AAGBfm3TF1REnm-30akDzmkHnRjwJS8ThQ&nossl=1&oi=scholarr&ved=0ahUKEwi05_vQpanTAhVqI8AKHbzUCUgQgAMILygCMAA

Users unite!: http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf

 

Till next time! x

Benefits and Risks of Advertising Using Social Media

Posted on by
1

Hello World!

Welcome back to my blog!

Today’s post is going to be about the possible benefits and risks that accompany advertising on social media. You might be thinking, “Risks? What risks could there possibly be? Its free advertising!”. Trust me – there are quite a few.  But first! Let us take a look at the many advantages to using social media platforms to promote your business #advertisingin2017:

  • Most of them are free!

Creating a profile for your business and posting on your page daily is quick and easy to do; especially on sites such as Instagram and Twitter. The same can be said for Facebook however there is also the option to pay for advertising on Facebook and ‘sponsored’ Instagram videos (as these can be videos that appear on anyone’s timeline that Instagram thinks will find your page relevant to them – even if they do not ‘follow’ your profile or page). There is, however, an Instagram help page that gives you instructions on how to create these ads and you can find the link to it right here – https://help.instagram.com/537518769659039

  • Exposes your brand to bigger audiences

In addition to Facebook, Twitter has 313 million monthly active users, Instagram has 500 million, and Pinterest has about 1110 million. Although you don’t need to utilize every single platform, creating accounts on just one or two can give you exposure to millions of people around the world (WebpageFX, 2017). The ‘reach’ of the content that you post on your social media page can be demonstrated by looking at the Social Media Integration Theory Model as it shows how content can be shared virally through connections (Social Media Today, 2017).

You will not be the only one using social media to advertise! It gives you access to see how businesses similar to yours create and manage their online presence. As well as this, you use the platform to gain info on your customers and see how they feel about your business and what comments they make.

  • Encourages sharing

If the customers like your product and brand, they will be encouraged to ‘share’ your business profile or page to either privately to their friends or publicly on their timeline so that everyone can see their post.

  • You can deliver improved customer service and respond effectively to feedback

If a customer tweets about a problem with your product or service, you can do ‘damage control’ and respond with ways to improve. This will help show that your business cares about the opinion of customer and provides a personalised touch.

  • It helps to create brand loyalty

In addition to increasing the reach of your brand, social media also allows you to increase brand loyalty. And a study conducted by The Social Habit shows that 53% of Americans who follow brands on social media are more likely to remain loyal to those brands. (WebpageFX, 2017). Through social media you are able to communicate with your customers and vice versa. This allows you to build meaningful relationships with current and potential customers. This makes them more comfortable with your business and it encourages them to stick with your brand in the future.

 

This all sounds good but, “With great power comes great responsibility” – Uncle Ben (Spiderman)

 

Some of the risks that accompany this form of advertising are as follows:

  • You might need to hire someone to monitor your online presence

As coming up with posts and witty comments that engage with the public can take time, some businesses have to hire a person or people to create a team in charge of social media and this can be costly as you will have to pay these new employees. 

  • Users on these sites are free to post comments

And not all of these will be positive. Customers can post negative comments about products or services provided and this could damage the reputation of the business

  • Potential for embarrassment

It’s easy to get caught up in social media and post whatever comes to mind, which can have huge consequences for any business. Take, for example, when DiGiorno Pizza noticed that “#WhyIStayed” was trending on Twitter, and jumped on board with a tweet that read “#WhyIStayed You had pizza.” This doesn’t sound awful until you consider that the hashtag was being used to discuss why victims of domestic violence stay in abusive relationships. For companies with a large audience, mistakes like this don’t go unnoticed. Thanks to social media users’ quick reactions and tendency to share, the tweet was all over major media outlets within hours (WebpageFX, 2017).

  • Once on the internet, forever on the internet

As stated in the risk above, mistakes don’t go unnoticed for companies with big audiences and once it’s out there…

  • Social media accounts can be hacked!

 

I have only outlined SOME of the benefits and risks of advertising on social media but hopefully it provided some useful insight into this new age of advertising to all you young entrepreneurs out there!

Also, check out this useful blog that provides a How-to guide on how to start advertising on various social media platforms https://blog.hootsuite.com/social-media-advertising/

Till next time! x

 

 

 

References

Social Media Today (2017) Social Media Integration Theory Model [Online] < http://www.socialmediatoday.com/content/social-media-integration-theory-model> [accessed Feb 2017]

WebpageFX (2017) Internet Marketing: The Advantages and Disadvantages of Social Media Marketing [Online] < http://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html> [accessed Feb 2017]

 

Unlocking Tiffany & Co.’s email marketing strategy

Posted on by
Reply

Hello World!

Today I will talk about an email I received from a company or organisation and how they have decided to market their products through email.

The email that I chose to look at is one I receive from Tiffany & Company on 1st November 2016. I receive emails from Tiffany & Co daily, each with a different subject matter but all can be classified as house-list campaigns as they are periodic and advertise new products or lines. This particular email was advertising Tiffany & Co.’s new line of Tiffany Keys.

In order to attract customers to the email and the product the company decided to make actress Elle Fanning their model for not just this line but other products as well. When the email is opened, the customer is immediately asked if they would like to view the full page on their browser which would take you to their website. By doing this, Tiffany are, therefore, able to then show customers their other products and entice them to buy more than just the Tiffany Keys that were initially advertised in the email.

After the link to the Tiffany & Co website there is a Tiffany blue ribbon that reads: “Enjoy complimentary shipping and returns on all orders”. This has appeared before the customer has even seen the product but puts them in the mindset that they could potentially receive free shipping even if they were to “splurge” and purchase a particularly expensive product which makes them feel more at ease with letting go of their money. A picture of the model (Elle Fanning) wearing the product (in this case a Tiffany key) follows this and is then followed by a quote from the actress about how wearing diamonds makes her feel.

Throughout the email Tiffany & Co make sure to emphasise the word “LEGENDARY” as being their tag line of sorts for the season (Fall 2016). And then they mention why they have chosen such a young actress as their model: “Elle Fanning, in Tiffany Keys, is a young dreamer in a world of endless opportunity”. Then a video showing the behind the scenes footage of Elle Fanning during the photo shoot of the company products and how much fun she has whilst wearing them is presented to the customer and they then have the option to click and watch this video or continue to scroll down the email.

Although Tiffany & Co have not personalised their email by addressing the customer (i.e. me) directly, their marketing strategy can be said to be effective as they are able to entice the customer to open the email with an interesting subject line, “Elle Fanning in Tiffany Keys”, that sparks curiosity. The use of a “hip”, up to date and relatable celebrity helps to appeal to the younger demographic and the older demographic with the use of the word “LEGENDARY”.

Sky, DDB and G.o.T: A summary

Posted on by
Reply

I read a case study on SKY, DDB New Zealand and Game of Thrones that was quite interesting so I decided to provide a little summary of what I read.

SKY are very active in New Zealand and are the most popular choice for pay television broadcasting within households in New Zealand. DDB New Zealand is a big advertising group that are equally, if not more, as active as SKY in New Zealand.  It was also mentioned that SKY have a exclusive rights to broadcast Game of Thrones in New Zealand.

The case study then goes on to explain what happened between these three entities.

In order to promote its paid channel, SoHo, to current subscribers and to get new ones, SKY asked DDB to create an advertising campaign on a small budget that would encourage people to do so. The audience that SKY wanted to reach had previously said that they were not interested in G.o.T so DDB realised that they had to find a way to “infect” the people who had previously dismissed the show into wanting to find out what happens next, the same way that the online community anticipate it. Although existing fans were not the target, their excitement about the upcoming season could provide enough “momentum” to generate the same excitement in those that were not yet fans of the show. By using Brandwatch Analytics, DDB found that the most passionate of discussions in the online community centered around King Joffrey and decided to use that to their advantage by trying to get not yet fans to have as much hatred for the character as other fans already did. By creating a tall statue of Joffrey an putting it in a very public and popular place in the country and utilizing hashtags to get people to participate, DDB were able to generate an immense online buzz, which was their goal and that even received global recognition. All of this helped to “promote SKY’s passion around their content”. Unfortunately…that is about all I have time for today! Until next time! #bringdowntheking.

Hello world!

Posted on by
1

Welcome to your brand new blog at University of Brighton Blog Network.

To get started, simply log in, edit or delete this post and check out all the other options available to you.

For assistance, visit our comprehensive support site and check out our Edublogs User Guide guide.

You can also subscribe to our brilliant free publication, The Edublogger, which is jammed with helpful tips, ideas and more.