Most of the large global enterprises aim to connect all their data from different business departments in different countries. Hence, each department can access and use all the relevant information that other departments was explored and IKEA thinks and take steps to create the program that can achieve that goal now.
The Digital Development team of IKEA work with Brandwatch Vizia together to create the ” Listening Hub” that can let the all the stakeholders of IKEA can contribute, built and share all the relevant information across the organisation. As a result, IKEA found out that there are the differences in the perceptions of its customer service across different regions. IKEA carried out the research about the reasons that let that happens by comparing online conversation over social media like Twitter, Facebook, online forum, blog,…etc. about IKEA’ s customer service.
Sorry :< Im too slow to write the whole blog. I will try hard next time 🙂