Monthly Archives: April 2018

Mobile app usage, platforms, what are the costs and duration of making an app and what ways to increase app downloads?

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Mobile app usage

Employees who work for any business usually have a mobile phone or provided with one, the age group which is most active using mobile apps are 18-34 year olds. Smartphone users in the USA spend more time using mobile apps than using the web on a computer, according to (Kim.C.S.,et al,2016). There are many aspects in which people are more likely to use a mobile app: People look at product reviews to see if the app is worth downloading, whether the app is cost effective or free, does the app have the right information, is it useful and easy to use.

This shows which apps are used the most, within 18 -34 age group

(businessofapps, 2018)

Here are some of the categories in which people use mobile apps

(businessofapps,2018)

Frequency of  Usage of Mobile apps

Women averaged 4.8 hrs a day using apps, while men averaged 3.2 hrs a day using their apps but the app which received the highest average usage is social media apps, provided by (Linnhoff.S.,et al, 2017). University students use mobile apps, the factors which determine why they use them: Their attitude towards the app, whether the app is familiar to another app they have used before, whether they are addicted, commitment of finances, speed of the app, screen resolution, friends & family using the app, whether the app had great advertisement, communication, gaming, navigation, music and educational purpose, stated by (Carter.S.,et al,2016). Customers use apps with a multitude of uses this can be to look for local information, entertainment use, security issues, searching the web, to research products and services and to make purchases. When apps are incorporated into a business sense, managers are very keen in developing a mobile app as it enhances the branding of the business and gives it more of an identity, according to (Schmitz.C.,et al, 2016). Mobile apps are becoming more frequently used and more apps are being created year on year. The advantages of using web based mobile app builders is that the graphic user interface will help with the immediate integration of text – based content, videos, questionnaires and other multimedia features, stated by (Zhang.M.,et al, 2014).

To find out more information of mobile app usage, Click here

       Excellent platforms for making mobile apps

  • Appery.io
  • Mobile Roadie
  • TheAppBuilder
  • Good Barber
  • Appy Pie
  • AppMachine
  • GameSalad
  • BiznessApps
  • AppMakr
  • ShoutEm

For more information on the mobile app platforms, Click here

        Costs of mobile apps

  • Simple & Table-based apps would normally cost between £1,000 – £7,000
  • Database – based apps and Dynamic apps cost between £5,000 – £30,000
  • While Gaming apps: casual games cost $50,000,Social games cost $100,000 -$300,000
  • Cross – platform games cost up to $300,000 and games with complex graphics cost up to $2,000,000.

Mobile App Development , Cost and Time

(appsterhq,2018)

To find out more information on pricing of mobile apps, Visit Here

Duration of making a mobile app

Depending on the size of the mobile app but usually apps take around 4 – 6 months to produce, according to (savvyapps, 2018). Apps such as Instagram and Uber roughly take around 4.5 to 5.5 months to develop. While medium sized apps like Whatsapp or QuizUp take around 4.6 months and user friendly app such as Tinder and Periscope take around 3.8 to 4.1 months to make, stated by (appsterhq,2018). For more complex mobile apps developers are spending 6- 8 months producing an app, stated by (readwrite, 2013).

Below is a Infographic showing how long it takes to produce an IOS or Android Mobile app

(Kinvey, 2013)

For further information on the duration and stages of mobile app development , Click here

Ways of increasing more downloads to an App

There are various different ways of encouraging more downloads to an app, some of the areas to address will be to: optimize the app visually,  build a social community, use of social media install ads, post on social media sites like Facebook and Linkedin groups, offer incentives, post regularly, Increase reviews by using a review plugin, have customers rate your app, use review platforms, post on forums, make blog posts, track important metrics and create user acquisition campaigns, stated by (appsamurai, 2016).

What type of ads increase app downloads

(thinkwithgoogle,2015)

For more information on increasing downloads to your app, Click Here

This video will give you tips on getting more installs on your app

Bibliography

Android Developers (2015) 10 tips to get more installs [online], Video recording, Youtube, Available at, < https://www.youtube.com/watch?v=DRzJ_2wlZ18> [Accessed on 26th of March 2018].

Appsamurai (2016) How To Increase Your Android Game App’s Downloads [online], Available at,

< https://appsamurai.com/how-to-increase-your-android-game-apps-downloads/> [Accessed on 26th of March 2018].

Appsterhq (2018) How Long Does it Take to Develop a Mobile App? [online], Available at,

< https://www.appsterhq.com/blog/how-long-takes-to-build-a-mobile-app/> [Accessed on 26th of March 2018].

Businessofapps (2018) App Download and Usage Statistics 2017 [online], Available at, <http://www.businessofapps.com/data/app-statistics/>  [Accessed on 25th of March 2018].

Carter.S.,et al (2016) “Mobile apps usage by Malaysian business undergraduates and postgraduates: Implications for consumer behaviour theory and marketing practice”, Internet Research, Vol.26, Issue: 3, pp.733 -757.

Kim.C.S.,et al (2016) “Antecedents of mobile app usage among Smartphone users”, Journal of Marketing Communications, Vol.22, Issue: 6, pp. 653 -670.

Kinvey (2013) How Long Does it Take to Build a Mobile App? [online], Available at,

< https://www.kinvey.com/how-long-to-build-an-app-infographic/> [Accessed on 26th of March 2018].

Linnhoff.S., et al (2017) “An examination of mobile app usage and the user’s life satisfaction”, Journal of Strategic Marketing, Vol.25, Issue:7, pp.581 -617.

Mashable (2013) 10 Excellent Platforms for Building Mobile Apps [online], Available at, <https://mashable.com/2013/12/03/build-mobile-apps/#Nl97lxBUqPq3> [Accessed on 25th of March 2018].

Rowinski. Dan (2013) How Long does it take to build a native mobile app? [online], Available at,

< http://readwrite.com/2013/01/09/how-long-does-it-take-to-build-a-native-mobile-app-infographic/>  [Accessed on 26th of March 2018].

Savvyapps (2018) How Long Does it Take to Make an App? [online], Available at,

< https://savvyapps.com/blog/how-long-does-it-take-to-make-an-app> [Accessed on 25th of March 2018].

Schmitz.C., et al (2016) “Mobile  App Usage and its Implications  for Service  Management – Empirical Findings  from German Public Transport”, Procedia – Social and Behavioural Sciences, Vol.224, pp. 230 -237.

Statista (2017) Statistics and Studies from more then 22, 500 sources [online], Available at, <https://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-since-4th-quarter-2009/> [Accessed on 25th of March 2018].

Stylelab (2016) How Much does it Cost to Develop a Mobile Game? [online], Available at, < https://r-stylelab.com/company/blog/mobile-technologies/how-much-does-mobile-game-development-cost> [Accessed on 25th of March 2018].

ThinkwithGoogle (2015) Mobile app marketing insights: How consumers really find and use your apps [online], Available at, < https://www.thinkwithgoogle.com/consumer-insights/mobile-app-marketing-insights/> [Accessed on 26th of March 2018].

Zhang.M., et al (2014) “Application of Low – Cost Methodologies for Mobile Phone App Development”, JMIR mHealth and uHealth, Vol.2, Issue: 4, pp. 1-7.