Game of Thrones

Game of Thrones is currently the world’s most popular TV show, it has been growing in popularity over the years and still is currently growing, when it first came out  in June 19th 2011 there were approximately 2.52 million viewers in season 1 and in season 7 there has been a rapid increase of 10.26 million viewers in 27th August 2017, according to Wikipedia (2017).

There have been 7 seasons to date and HBO are creating one more season next year, on average they spend a million dollars on each episode.

The DDB  launched a campaign in New Zealand to help attract more customers to the TV show where it reached 43 million people in 168 countries. The DDB also created a seven metre statue of King Joffrey atop a plinth in Aotea Square, stated by Game of thrones case study pdf (2017) . By doing this the DDB wanted to do a different approach in promoting their campaign other than just using digital marketing methods. The statue created a lot of media attention and people began taking photos and posting it on social media and tweeting to their friends.

King Joffrey during season 4 was one of the main characters which sparked interest in the Game of Thrones community there has been online communities creating discussions about the character.

The episode which attracted the most views in the TV show is “The Dragon and the Wolf” which is the last episode of Season 7, which is one of the longest episodes created.

You can read more:

https://en.wikipedia.org/wiki/List_of_Game_of_Thrones_episodes.com

https://studentcentral.brighton.ac.uk. game of thrones case study Pdf