Argos, the UKs leading digital retailer serves around 123 million customers a year through its network of 758 stores. Being a aware of the importance of the digital age, Argos has as goal to transform the traditional in-store experience by opening more online stores. The challenge faced by Argos is to take into account every customer feedback and opinions of digital stores shared in different social media channels but with stores across the length of the UK and an estimated 123 million customers a year, managing, dissecting and digesting the volume of response would be a challenge. To accomplish this, Argos is using a social listening platform called Brandwatch Analytics helping it to understand consumers reactions and feelings front of the new concept stores. Brandwatch gathers millions of online conversations every day providing users the tools to analyse them empowering brands to make smarter, data-driving business decision.  Using Brandwatch Argos is able to segment social data by creating categories for each store including some criteria such as location data, names of the shops and streets. Argos can also set up Rules to segment the data even more, filtering data into pre-set categories and helping Argos to identify the performance of all the stores by feedbacks filtered in social networkings like Twitter.  Argos can also identify who was talking and where the social conversation originated by using demographics and location functionality helping it to identify consumer behaviour. By knowing customers sentiment and feedbacks Argos can give a response and make changes fasters by using this real-time information on customer satisfaction. Argos has exploit social analytics to its advantage, helping prove with supporting data, that its new digital concepts stores deliver the exact experience that its customers want.