Argos has always been a little different to the average high street store. Taking catalogue shopping out of the home and into a physical environment, introducing online shopping and even an Argos TV shopping channel proves that they are not about to shy away from embracing the digital age. Click here to see the Argos home page

Their new digital stores combine the physical store environment with a Fast Track ordering service meaning that customers can walk into a shop, order their in-stock items and collect within minutes, or even seconds (“Validating innovation with social insights”, Brandwatch Blog).

The Brandwatch Analytics platform was used to collect and analyse customer responses to the new shopping experience from postings on social media channels. The enormous amounts of data collected were subjected to rules allowing Argos to filter comments, suggestions, and feedback according to, for example, location and demographics. Argos were able to analyse what their customers were saying by segmenting their big data in useful ways such as geographic location.

Argos has therefore been able to prove that customers love the concept that their new digital stores provide, as they have collected the data that supports their vision.

End of class…!