Instagram is an emerging social network that popular in young people. Harrods by using of Instagram to promote their brand to those who love luxury products people. Recently, the Vogue Festival 2015, association with Harrods (Vogue, 2015).

By using taking the Greenman photo wherever you are all over the world, and upload it to Instagram and hashtag #MyGreenMan @ Harrods #VogueFestival, then the Vogue’s fashion features director and Harrods’s director of creative marketing will choose their favorites. Once three best Instagram selected, the winners will win a weekend break at the Mandarin Oriental Hyde Park. The first winner will also win a £3000 gift card to spend in store, and other 2 winners will receive £1000 gift card each (Scarlett, 2015).

The campaign is beneficial to both customers and the company, Harrods use the powerful of social networks (The Guardian, 2012), not only increase the reputation of the company, but also increase the followers on Instagram account. Customers can only searching the information about Greenman then lead to the promotion of Harrods.

Reference:

The Guardian. (2012). Social media can be a powerful tool – if you know how to use it. Available: http://www.theguardian.com/voluntary-sector-network/2012/feb/28/social-media-powerful-tool-use. Last accessed 15th April 2015.

Kilcooley-O’Halloran, S. (2015). PUT THE HARRODS GREEN MAN ON THE MAP. Available: http://www.vogue.co.uk/news/2015/03/27/harrods-green-man-doorman-vogue-festival-competition. Last accessed 14th April 2015.