Do people ever click on marketing emails and read them? In this post I will discuss what makes people click on marketing emails sent by companies and also I will analyse and review a email I recieved from odeon.
Only days to go…’ this was the subject line of an email newsletter I recieved from Odeon cinemas. The subject line is quite enticing, It makes you want to click it and see what Odeon mean by only days to go. It made me click the email as I was curious to see what it was all about. In this case I opened the email but most of the time I just delete the email as I know they are just advertising something. This proves that the subject line is very important as it has worked in making me open the email and in most cases I will open the email is the subject line is relevant to me or convinces me.
The email greeted me with ‘Hi Sulaiman’ It mentions my name at the beginning. They personalised the email and kept it relevant to me. They have identified that I don’t have a ticket yet and letting me know they are available. Odeon are using a soft sale approach as the email is a promotional and sales focused email but they are using a gentle tone.
The type of email is a newsletter therefore it should be clearly laid out, easy to follow and read. In this case it is clearly laid out and easy to read and follow. There is a consistent theme and colour scheme which Odeon have maintained with previous newsletters that I have opened. There are clear links to all of Odeon’s social networking pages such as Twitter and Facebook. So if you ever want to go on these pages they are easy to find. Another thing to point out is that there is an option to opt out and unsubscribe to the newsletters, this is important as its honouring the customers’ requests and is also a legal requirement. The email finishes of giving me an option or a call to action (CTA) statement to book tickets. A CTA statement is basically a pitch that encourages customers to act immediately. 