Are you trying to improve your Facebook conversions? Have you tried combining the power of Google Analytics with your Facebook Insights? Comparing your Facebook data can help you find fans who are most likely to convert. The following points will help you identify an the…
As Facebook recent update to their guidelines states, “Facebook no longer requires promotions to be administered through a third-party app” (Facebook, 2014). Consequently, there are now two types of contest that you can legally run on Facebook. Contests using Facebook functionality. These are the contests…
Why you should be offering customer service on social? According to Christopher Ratcliff (2014) 42% of leading UK companies say that customer service is the most important skill required for real-time social community engagement. In the digital era that we are living in giving customer…
Hello again! Today I am going to give some useful tips for anyone that is thinking of starting a cooking vlog. According to Oxford Dictionaries (2012) the term ‘vlog’ is a new branch of bloging in which the postings are primarily in video form. Vloggin…
Starting your own digital newsletter is an exciting business model with virtually unlimited opportunities for entrepreneurs. The low startup costs and ability to work from anywhere, makes it ideal for anyone looking to break into the world of publishing. According to Nielsen Norman Group’s (2013)…
If you are looking for a cost-effective tactic, promoting and encouraging user generated content (UGC) can be your best option. Using UGC content is a great way of enriching customer experiences and building a stronger community. The common distribution channel for UGC is social media,…
Would you open an email with this subject line? Win a trip to Barcelona! It definitely made me open it… OYSHO, Inditex’s newest brand, uses the ‘CALL TO ACTION’ method with very catchy subject lines as an email marketing strategy. Entering into a competition to…
In a recent and very interesting Ikea and The Socializers Case Study I gathered the following information on how they developed the customer service through social media. Ikea , a multinational group of companies that designs and sells ready-to-assemble furniture was facing some issues on catching…
Welcome to my brand new blog at University of Brighton Blog Network.