~Fashionable and functional collections with a classic twist for modern, stylish, sophisticated women~.
MASSCOB is a fashion website which originates from their brand born in La Coruña (Spain) and is defined by feminine silhouettes and quality craftsmanship in favor of modern fluidity.
Their website allows customers to keep updated with their brand; their latest campaigns, make online purchases or know where their stores are located. It is easy to access to a wide range of information about the company as MASSCOB’s website includes a other sections such as Bio, where the brand’s history, values and culture is explained. They aim to provide a “warmth, ro
mantic and relaxed style to the fashion industry with their savoir faire” and they try to implement this same idea for their clothes in the website. Is is noticeable while scrolling through their content.
It is very clear that the intended audience are modern, stylish and sophisticated women who care for fashion and are willing to spend money in return for quality and unique piece of clothes. Although it can be seen as a niche market in the fashion industry they do not target any age group. Despite giving the hint of “sophisticated women” and making it seem as if they only targeted older woman, they also attract a younger crowd by using young models through their website photos.
“The selection of beautiful fabrics, detailing and colors are the essence of every Masscob’s designs, that you can wear with older or modern collections”.
From the website we learn that Marga Massanet and Jacobo Cobián are responsible for everything related to the brand, including writing the content of their website. Despite there being no written evidence of any qualifications in the subject area (fashion) they manage to transmit trust towards their designs as they prove to have high and experimented knowledge in this industry. Futhermore, there is a Contact section in their webpage with more that nine e-mails to contact for different issues and at different locations. Telephone numbers and address details are also provided. Terms of service is included and information within the website is explained such as the puclished contect of the website, website hosting, credits, terms and conditions, industrial and itellectual property, hyperlinks and cookies.
When compared to L’EXCEPTION (in 2013 was awarded as the best e-commerce site) many similarities can be spotted.
Overall I believe this site is easy to navigate through. After scrolling through it for a couple of minutes it becomes easy to use, I think it is intuitive and most things can be quickly found.
