Argos and Brandwatch

Argos used Brandwatch to find out the much needed answers of its customers

“As a well established name on the UK high street with over 40 years of trading behind them, Argos knew its customers held certain expectations when entering stores. Would changing the look and feel of the familiar Argos store surroundings affect consumers? Would customers embrace the change or oppose it?”

Argos managed to use Brandwatch to find out what its customers wanted. Brandwatch proved to be a handy tool for Argos, but how?

Argos mainly used categories and rules to segment its market and manage the data. This allowed them to filter the data and work out what was happening in each individual store. It even helped Argos find out that location alone doesn’t reveal the precise stores people were talking about, and quickly amended this by adding a tag for each of their digital stores. Furthermore, Argos decided to break down this information and look into demographics. The yfound that Males tended to like the different aspects of their digital stores, whilst females focued on the new approach to customer service.

But what does this all mean in relation to companies and their handlings of data?

It was clear to Argos that they had an issue with knowing what was in store for them when it came to knowing what the customer wanted. By shaking up current store layouts – by modernising them – there will always be important opinions that customers form. Argos wanted to know those opinions. By knowing these opinions, by digesting large amounts of information in an efficient way using Brandwatch, they were able to use social insights to understand which stores were performing well for customers and which ones needed improvement. This is huge for the modern company.

Every large company are going to have stores that perform well, and stores that perform not so well. This is because in each area, there are different cultural and social dynamics such as prevalence of a multicultural-ness, prevailence of social groups like wealthy AB areas or less developed CD groups, and each area and each of these groups are going to react differently to the new stores. By using advanced analytics, Argos were able to understand these needs and cater to them. This is crucial for a modernised PR campaign and happy customer experience.


156 thoughts on “Argos and Brandwatch

  1. Thanks for writing this simple and interesting Blog. It is very easy to understand. I am really inspired and want to appreciate your efforts. I found a huge content in this Blog which is very attractive

  2. Thanks for taking the time to disshared your site to my social media accounts to send people back to your site because I am sure they will find it extremely helpful too. This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works

  3. I have been meaning to read this and just never obtained a chance. It’s an issue that I’m really interested in, 바카라 I just started reading and I’m glad I did. You’re a fantastic blogger, one of the best that I’ve seen. This weblog undoubtedly has some facts on topic that I just wasn’t aware of. Thanks for bringing this stuff to light.

  4. 비아그라, 비아그라 구매, 비아그라 구입,비아그라 판매,서비스를 통해 제공될 수 있으며, 처음 구매 든 노련한 구입 이든 이 가이드는 비아그라 경험을 최대한 활용하는 데 필요한 모든 정보를 제공합니다.

  5. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated

Leave a Reply

Your email address will not be published. Required fields are marked *