My chosen industry is the clothing industry and my chosen business is ASOS. They are a large clothing business that sells all around the world and provides a vast array of clothing and accessories.

As seen above, when “clothing online” is typed in on Google, ASOS is the 3rd highest organic search result. This could be due how popular the business is or maybe due to the words ‘clothes’ and ‘online’ both being in the search result name.

As for they’re social media presences, they have a accounts on Twitter, Facebook, Instagram and more. For Twitter, the ASOS account has over 1 million followers and 224K tweets which shows a high level or user engagement and constant media presence.

Using 3 search results, I couldn’t find any Pay Per Click advertsing.

(Written by University of Brighton student)