Sell

The purpose of ‘Sell’ is to encourage customers to purchase from our business via all the channels that they operate through. Our business has multiple real-world shops and a website that sells to people all over the world. The online store has a much larger range of products than in store and has the opportunity to offer more discounts.

Serve

Beyond Retro serve customers online by adding dicsounts via their ‘Beyond Retro Points’ system which rewards customers for purchasing more and often. Also, there is a chat option near the bottom right of the page when it is first loaded which allows the user to ask questions whilst on the webstie. This ensures the user has their questions answered and they also stay on the business’s website.

Speak

Beyond Retro has a blog which discusses new fashion, trends and general news regarding the business. As for analysing the website traffic and analytics, Google Analytics or other services can be used with ease to find out customer preferences and behaviours.

Save

The automated chat feature saves money as it means that no person or call centre will be paid for to answer customer queries.

Sizzle