Sell

The purpose of ‘Sell’ is to encourage customers to purchase from our business via all the channels that they operate through. Our business has multiple real-world shops and a website that sells to people all over the world. The online store has a much larger range of products than in store and has the opportunity to offer more discounts.

Serve

Beyond Retro serve customers online by adding dicsounts via their ‘Beyond Retro Points’ system which rewards customers for purchasing more and often. Also, there is a chat option near the bottom right of the page when it is first loaded which allows the user to ask questions whilst on the webstie. This ensures the user has their questions answered and they also stay on the business’s website.

Speak

Beyond Retro has a blog which discusses new fashion, trends and general news regarding the business. As for analysing the website traffic and analytics, Google Analytics or other services can be used with ease to find out customer preferences and behaviours.

Save

The automated chat feature saves money as it means that no person or call centre will be paid for to answer customer queries.

Sizzle

The Seven P’s in relation to Beyond Retro

Product

The products that Beyond Retro sell are clothing and accessories mostly. The main theme is that most of the clothes are second hand but are in good condition and also still fashionable. There can be designer brands or no brands on the items at all but either in store or online, support is available if needed. Warranties for the clothing lasts up 2 weeks and after that it is no longer returnable.

Price

The Price Positioning for Beyond Retro towards low price and middle quality as the majority of products are second hand, thus disminishing there quality and also their re-sell value. Payment is easy as it can be done multiple ways either in store or online. Beyond Retro also have a points system to reward customers who purcahse often from them with such rewrds being: Free Delivery Offers, Double Points, £5/£10 Rewards.

Promotion

The Business has a large precense on social media with accounts on Facebook, Twitter, Instagram and Pintrest. The main focus for the social media sites is to promote the business and also build relationships with potential and exisiting customers also.

Place

The business operates both online and with their physical stores. Both places have sales support too. Beyond Retro operates through the Direct Sales Channel.

Packaging

Positioning

People

References:

https://www.entrepreneur.com/article/70824