The story that this case study essentially revolves around is how the Digital Development team at Inter IKEA Systems selected a Digital Development team, known as The Socializers, to help pioneer social change inside the organization. The first step towards achieving social intelligence within the organization was creating a Listening Hub; a physical space, strategically placed at the Inter IKEA Systems headquarters to help senior staff as well as other teams to observe and engage with each other . This has been further explained through highlighting the key goals, challenges faced as well as the solution/outcome of setting up the Listening Hub.
Key Takeaways:
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In accordance with Hans Gartner, Digital Development at Inter IKEA Systems B.V, “The Listening Hub provides stakeholders real insights into life at home for customers who are talking about IKEA online.”
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Establishing a Listening Hub ultimately helped prove to the organization that social data can have myriad beneficial applications and encouraged positive change across the enterprise.
- Setting up a Listening hub has enabled sharing and directing information to the appropriate departments for action, where a tangible culture of wisdom and experience sharing was emerging.
To be continued.. 🙂
Would like to know more! Nice topic. Keep up the good work.